Cycle Leash branding and identity. The brief also included App design, Package Design and Stationery.
Cycle Leash is a ‘First to Market’ product offering cycle enthusiasts the ability to monitor and track the movement and location of their bikes, should they ever be stolen. Using a small transmitter device that can be easily hidden within any bicycle, it radiates out a signal via a Blue Tooth connection to any smart device that has the Cycle Lease app installed on it. This creates a 20m ‘leash’ around the bike with an alarm being set off on the mobile device should it ever be moved outside that area. If this occurs then the owner can quickly and easily access their profile in the app, view the list of bikes they have registered with it and mark one or more as stolen.